M A R K E T I N G
" The best marketing doesn't feel like marketing.
It is immersive, it is personal, it is emotional; it feels like it is
speaking exclusively to you. "
LOOKING YOUR BEST
The first five photos of a listing are the "make or break" for the first impression. If you're not captivated, it's on to the next. Every single photo counts.
DESIGN
Now that we have you looking as good as possible, we have to make the most attractive platform & delivery systems for you.
STORYTELLING
Nothing hits home like a story. Stories are emotional, personal, engaging, and real. They say what we can't and speak to the soul.
Truly successful marketing and advertising stays with you. Long after the advertisement is gone, it remains, continually speaking to you, influencing you.
MAKING IT STICK
Truly successful marketing and advertising stays with you. Long after the advertisement is gone, it remains, continually speaking to you, influencing you.
WHAT'S IMPORTANT TO US
CAPTIVATING
VIDEOS
Videos are without a doubt the best medium to deliver an intriguing, enticing, emotional experience. Captivation is the first step to hooking the prospective buyer; it creates excitement and positivity, emotional attachment. In turn sparking ideas for transitioning into that home and validating the purchase in their mind, which only furthers the desire to have it, and compete for it. Videos may not speak to everyone, but they will speak to "the one".
PROFESSIONAL
PHOTOS
Photos are powerful, and can say more than we can ever attempt to. Photos and images are remembered faster, and longer than any text and words. They are also the deciding factor for most buyers; we have 5 photos before a buyer says "yes" or "no" to giving your listing a chance. Not all photography is equal, having an elite professional shoot your home is critical for creating an impact. Photos establish trust and excitement, giving a powerful pretense to a showing, and justification for writing an offer.
3D TOURS
& FLOOR PLANS
We live in a virtual world, that much is indisputable. With 3D tours, we can take the "click" to the next level. With incredibly high definition cameras, we can create an unbelievably realistic experience, going through the home one step at a time, at the buyers pace. This technology also allows the buyer to measure the room in real, accurate to the inch, providing understanding to size and scale. The same platform provides highly accurate floorplans, providing clarity to the overall layout.
DIGITAL
MARKETING
Digital marketing is the gateway, the invitation, the lure, the first step. With social media practically having an omnipresence in our society, being able to stand out in that realm is necessary.
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The beauty of digital marketing is having multiple dimensions and platforms to drip the same message. You can be everywhere at once, with slightly different approaches and deliveries, looking fresh, while touching both new people, and repeat viewers.
This is the present, this is the future.
TRADITIONAL
MARKETING
A dying art? Nope. Just the rebirth of a powerful delivery medium. As powerful as social media is, which is incontrovertible; not everyone is there with the same attention, possibly being be drowned out by the inundation and noise of virtual world.
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Very polished traditional media and marketing will always be impressive, professional, well received, and memorable. Being able to diversify our approach and capitalize in this delivery medium sets us, and your home, apart.